Social Media Manager Resume Sample, Job Description & Writing Guide for 2024
It’s your creative thinking that revs up audience engagement on social media. And that’s because you know just how to convey a social media marketing message. Of course, you’ve got the secret taped. Subtly delivering core sales concepts in a way that piques curiosity by offering solutions to needs, prompting a response.
Did you know this same talent helps you write a spot-on job-specific social media manager resume?
If you didn’t, you do now.
This article explains how you’re already equipped to ace your job search and land your dream job. Whether you're an experienced or entry-level social media manager, we'll show you how to create the perfect resume time after time. We share crucial information, expert hints, and resume tips on what recruiters and hiring managers want. There’s also a social media marketing resume example made on our resume builder.
Our resume template download are updated regularly to match current hiring trends. Avoid common resume errors and use a resume builder. Research shows that resume builder resumes are more successful in landing interviews.
Let's do this!
Social media manager resume writing guide: Where to start?
Achieving career goals begins with a positive mindset and an excellent application strategy.
Before hunting for social media manager jobs, identify your talents, strengths, weaknesses, and what you want from a future employer. This gives you parameters to work in and lets you plan each job application.
Determine your likes and dislikes by reviewing your career history from when you were a social media intern to today. What do you enjoy, what do you put off until later, and what do you avoid? Usually, things we put off are areas where we doubt our abilities or lack skills. In contrast, we tend to avoid what we dislike. Based on this, you can choose job opportunities that meet your career objective and where you’ll be happy.
Remembering each job's details becomes challenging depending on your years of professional experience. Cut the stress and time wasting by creating a master resume for social media manager jobs upfront. Then, when you see an amazing job opportunity, refer to your master resume to get accurate info for your application.
So, compiling a master resume is your starting point.
A comprehensive master resume that’s readily available is essential to meet today’s hiring requirements. Few candidates understand how modern recruitment processes work or that AI in HR tech plays a significant role initially.
Here’s how it works –
Hiring managers compile a list of crucial skills required for someone to do the job successfully. These skills are tagged as keywords and are written into the job description given to recruiters. As the job post is loaded on job boards and social media, keywords are flagged and rated in order of importance. Recruiters use applicant tracking systems, or ATS, to upload job ads to various media. All inbound applications are routed back to the ATS and scanned immediately by parsing software for keyword content. High-ranking resumes with a high keyword ratio moved to the recruiter’s inbox. Resumes with a low keyword ratio don’t make it through to recruiters' folders, meaning no one ever looks at them.
Examples of typical social media management resume keywords include:
- Social media strategies
- Google Analytics
- Social media marketing
- Digital marketing
- Search engine optimization
If your resume gets passed to recruiters by ATS, it’s reviewed by a recruiter within seconds. They know exactly what they’re looking for, and your resume moves to the interview list if it's there. If not, and your resume gets removed from the recruitment process.
That’s the reality of modern recruitment. In truth, it works very well, considering the number of applications each job post receives. Your task is to understand the role of AI in ATS and getting around it by providing what’s required verbatim.
How you do it is straightforward. Submit a short, sharp, targeted, job-specific, and keyword-focused social media marketing manager resume with only relevant work experience and skills. Not only will this get you past ATS, but it will also impress recruiters and hiring managers. An application that immediately says you can do the job and do it well meets a need and compels a response. The response is a callback and a spot on the interview shortlist.
See, it’s no different from social media marketing. A concise, positive, and powerful message that appeals to readers because it meets a need or solves a problem.
Submitting lengthy resumes full of irrelevant information is commonplace. Instead of impressing, the resume gets overlooked as no one has time to go through it in case there’s something valuable. Just like social media, no one stops and reads a long, boring marketing post. People love posts with instant appeal and clear messages that interest them.
So, back to your starting point. A master social media manager resume to reference and ensure your job-specific resume is always on point.
Expert hint
Focus all your resume efforts on what extensive experience, skills, and value you bring. That’s the only thing recruiters and hiring managers want to know when they read your resume. Only if they think you can do the job will they read on.
Master social media management resume
A master resume details all your jobs, including your responsibilities, education, courses, notable achievements, technical skills, and soft skills. Include study dates, education institution names, qualifications, certifications, employer names, tenure dates, and job titles with job descriptions. Also, list any accomplishments or awards under the relevant study or work section.
Your master resume also provides an expanded view of your work history, helping you identify your strong points. It’s an essential tool for making successful job applications. By comparing job post requirements to your master resume, you ensure nothing relevant gets omitted from your job-specific resume.
There’s no specific resume format since it’s for your use only. However, a reverse-chronological order where you start with the most recent and continue in descending order is recommended. It makes referencing and finding details easier.
Take time to compile your master resume; it must be faultless. Ultimately, you'll save time with each application and know nothing important gets omitted.
Save your master and all supporting documents to an easily accessible. Aside from job applications, use it to update your LinkedIn profile, other business socials, and personal portfolio. If your resume makes the interview list, recruiters and hiring managers go straight to your online presence, so keep it up to date.
Never apply for a job with your master resume, even if you’re pushed for time. Only use it as the foundation for each job-specific resume.
Job-specific social media marketing manager resume
No two jobs are ever the same, as each company and manager are different. So, approach every job application as a new project.
First, establish whether you’re a good fit for the job and if it will move you closer to your career objective. Visit prospective employers’ websites and search online business publications for more insight. Likewise, social media can give you an understanding of their customer base, products, services, marketing team, and management.
If all the right boxes are ticked, compare the post to your master resume and extract matching skills and experience. Don’t forget transferrable skills or portable skills. As the name implies, these soft skills can be transferred from one job role to another. Typical examples include creative thinking, analytical skills, communication skills, and customer service skills.
Once you’re sure you meet most of the critical requirements, it's time to write a targeted, job-specific social media manager resume. While taking relevant skills and experience from your master, remember to edit the words to mirror the relevant keywords. That’s to ensure parsing software picks up these keywords and your resume moves through to the interview process. Furthermore, list your professional experience in the same order as the job description; hiring managers frequently list responsibilities in the order of importance. Doing this brings your value and potential to the fore.
Crucially, your job-specific social media manager resume must only include the job requirements detailed in the post. Anything else is irrelevant information that could hamper your application. A concise job-specific resume draws attention and gets you shortlisted, much like a social post. You can elaborate and provide additional info once you engage with the hiring team.
Avoid keyword stuffing or exaggerating anything on your social media marketer resume. Both practices are self-destructive and will likely cost you opportunities.
Format for social media manager resumes
A reverse-chronological order is the most popular and works best and is the most popular resume format. If you’re making a career change resume, though, a functional or combination resume format might work better.
All job-specific resumes have mandatory and optional sections. Your resume must include the following required sections:
- Resume objective
- Personal details
- Work experience
- Education/courses
- Skills
Optional sections depend on the job requirements, or you can include them if they enhance your application. They include:
You’re likely wondering if you need a resume photo.
Including a professional image on your resume depends on the country where the potential employer is based. English-speaking countries in the West, including the UK and the USA, mostly legislate against resume photos to prevent hiring bias. In some of these countries, resumes with a picture are deleted without being read to promote transparency in hiring. The lines are vaguer across Africa, Asia, Europe, and South America, where some countries expect a resume image and others don’t. A quick online check on labor legislation in the specific country will guide you.
Action verbs
Including compelling action verbs in your resume content is essential for reader engagement and to show your personality. Any content low on word count, such as social media posts and resumes, must convey a powerful message quickly.
Cleverly weaving strong action verbs into your resume summary, work experience, and cover letter can make readers take action instead of letting your resume idle on a potential candidates list. After all, that’s what you want – a quick response to get you into the interview process ahead of other candidates.
Common action verbs include:
- Analyzing
- Coordinating
- Developing
- Executing
- Improving
- Leading
Make your resume on a white background and use a black business-style font. Include bullet points where necessary and have white space between sections. You want an ATS-friendly resume that’s reader-friendly, scannable, and saved in PDF format. A resume builder sorts these issues, allowing you to focus on quality content, making it the best option.
Finally, limit your job-specific resume to one and no more than two pages. The critical job requirements must excite readers and get you on the interview list. Wordy, irrelevant details are a waste of time and will likely see your resume binned.
Expert hint
Only include relevant skills, work experience, and qualifications in your job-specific resume. What’s not in the post is irrelevant. Show you’ve got more to give by adding “detailed resume available on request” at the end of your resume.
Social media marketing resume example
These two social media resumes show the different approaches for senior and junior roles. In Grace’s social media manager resume sample, the emphasis is on skills and work experience. Conversely, Dónal’s entry level social media resume sample is much more about education and courses. Both resumes are made on our resume builder. Grace opted for our Berkley resume template etch with red, while Dónal chose the Princeton template touched with green.
What to include in a resume for a social media manager? Writing tips and examples
In all instances, the job post dictates what information to have in all sections of your social media marketing manager resume. A strong resume includes all your skills and experience that match the job requirements and possibly other details that can enhance your application. Don’t add anything just for the sake of it, though; if it doesn’t add value, it doesn’t belong.
Look for mentions in the vacancy like “added advantage” or “nice to have.” While not essential, these experiences or skills will boost your application. Social media marketing experience in a similar industry is a perfect example. Even if your industry exposure is outside the job scope, include it anyway.
Effective resume writing is a delicate balance. Too much detail makes your resume dull, making it more likely to be overlooked. Too little, and it appears you lack the required experience. Keep assessing if including optional enhancements, like accomplishments, add or take away from your application.
How to write a personal profile on a social media manager resume
A social media professional must include a brief overview as a resume opener. Known as a personal profile, resume summary, or resume objective, it’s the first thing readers see.
Consider it a marketing teaser or bio for your resume content. A personal profile comprises around 80 to 100 words, giving readers insight into your relevant certificates, work experience, skills, and notable achievements. Since it’s the first thing readers see, it’s your only chance to impress, meaning it makes or breaks your application.
Craft an on-fleek resume objective once you’ve completed your job-specific resume. That way, you ensure it’s relevant to the vacancy and aligns with your resume. Include specifics, statistics, and numbers where possible for greater word count and impact. Don’t forget vital keywords, and write in a confident and persuasive tone. Your resume summary must be interesting enough to stir a reader’s curiosity so they keep reading.
A resume objective is, however, not a cover or motivation letter. Every resume wants a personal profile, but not every job application needs a cover letter.
A resume objective is part of a targeted, job-specific resume. It gives a flash summary of your relevant experience and skills related to the job. Conversely, a cover letter is separate and more detailed, providing background details, intentions, and ambitions. Write it in 300 to 400 words, broken into three to six paragraphs on a single page. Usually, a cover letter is addressed to someone specific by name, much like a business letter. Cover letters are targeted to individual job applications, too. Avoid generic cover letters sent with every application. They’re pointless and can damage your chances of getting hired.
Cover letters motivate job applications, articulating to prospective employers why you’re the best candidate. Its purpose is to provide information backed up on the resume to give deeper insight into your application.
A cover letter’s length and additional content can confuse ATS, reducing the keyword count. So, include keywords from the post here as well.
Not every job application needs a cover letter. Only include one if:
- The job post specifies the inclusion of a cover letter.
- You’re applying directly to a company without replying to a job ad.
Social media manager resume objective examples
Social media manager bio example
Creative, sales-minded social media marketing manager with BComm and 10+ years of experience in digital marketing. Strong experience and track record across social media platforms, including creating social media accounts, social media campaigns, and social media analytics. Sharing social media expertise with social media team supporting major clients. Brainstorming online marketing campaigns and email campaigns with other social media specialists. Excellent digital media and communication skills. Assessing new appointees in social media manager roles. Most recent successful campaign resulted in a 150% increase in conversions. Maintained a 100% client retention rate over the past 5 years and client growth of 40% over the same period. Seeking social media manager positions in Mason City or Salt Lake City.
Entry level social media resume sample objective
New social media marketing certification graduate with Google Data Analytics Professional certificate and 6 months internship supporting 5 social media managers. Social media skills include social media tools, creating an online presence, social media advertising, content marketing, digital marketing, analytics tools, digital media, and how to schedule content. Excellent communication skills and a love for social media marketing. I am looking for a social media job as a social media coordinator in Salt Lake City or Mason City.
Freelance social media manager resume
Innovative and focused freelance social media manager with 7 years of experience. Proven track record of increase in followers, increase in conversions, and improved online sales. Skilled in social media marketing across social media channels, including SEO strategy, content marketing, content strategy, content creation, digital marketing, social media calendar, social media metrics, and Google analytics. Excellent communication skills and a keen follower of social media trends to devise the best innovative strategies. I would love to grow your social media presence, increase in engagement, and improve conversion rate to make your business successful.
Social media manager skills are vital for career success and essential in your resume. The skills section is the first place ATS, recruiters, and hiring managers scan through.
In this section, you want only the skills listed in the job post, irrespective of how many additional skills you have. Social media job skills include soft skills and hard or technical skills in the job description.
Soft skills are personality traits that are inherent or developed through family or social interactions. They can’t be taught traditionally, but we can acquire them through career coaching. Empathy is a perfect example. We’re not all born empathetic, but we can learn empathy from our social surroundings. Even in later life, if we choose to develop empathy, we can. It’s a great skill in sales and marketing as it helps you recognize consumer pain points.
On the contrary, any technical skills are learned through education, training, and hands-on experience. Initial foundational training continues developing through practice and continuous use. Take Google AdWords, for instance - initially, it can be a bit confusing. Regular use, however, improves skills, and soon you’re an expert at it.
The more social media experience you’ve, the more social media skills you accumulate. While they must all be in your master resume, they don’t all belong in your social media marketing resume skills section. A targeted, job-specific resume only lists skills stated in the advert.
Maybe you’re asking, “How to put social media skills on resume?”
List the skills individually precisely as they’re written in the post. Give a rating next to each skill from beginner to expert.
Typical social media manager resume skills include:
- Creative skills
- Communication skills
- Interpersonal skills
- Community management
- Social media management
- Social media profiles
Expert hint
Include a brief list of your social media skills and a proficiency rating per skill. Mirror the job post’s wording exactly, and don’t elaborate. Skills are always tagged as keywords for parsing software.
How to write work experience on a social media management resume
Industries across the board hire social media managers to market their products and services online. As a result, you could get exposed to various business activities and audience insights. Ensure your social media manager resume description conveys your expertise and ability to meet the job requirements.
The social media manager job description for resume section is second in importance only to the skills section. It becomes even more important once you reach the interview stage. The hiring team will base their interview questions on the details from this section.
In your resume objective, you gave a brief overview of what you bring to the table. Here’s where you expand on it and sell your abilities and knowledge as the solution to the potential employer’s need. They need a social media manager, and it’s up to you to convince them you’re the perfect candidate. In hiring, it’s not necessarily the most experienced or cost-effective applicant who gets the job; it’s the first candidate most likely to succeed in the role. Employees who excel enjoy their jobs and stay. Staff retention equates directly to business success.
Make your social media job description for resume convincing enough to get an interview. Keep it an authentic representation, though, so you’re a perfect fit when you meet the hiring team. Write honestly and confidently, using strong action verbs and listing your work experience in the same order as the job description.
Use a business font, bullet points, clear headings, and white space to make your resume reader friendly. Fit each core responsibility into a single bullet point, including exact keywords. Various people will likely view your resume when you apply to large establishments. Make your resume easy to follow, comment on, and share.
Social media manager resume examples
Social media manager resume sample
- Marketing efforts to grow social media communities, increase social media engagement, promote positive sentiments, and build customer loyalty.
- Search engine optimization across all social networks to push community engagement, improve campaign performance, and get an increase in conversions.
- Collaborating with advertising teams, graphic designers, and digital marketing teams on digital marketing strategies, marketing objective, and marketing activities such as targeted email marketing campaigns.
- Discussing upcoming marketing goals with relevant client stakeholders, including the latest marketing strategy, type of content curation, and competitor activity.
Social media strategist resume example
- Social media marketing strategy compilation to increase product awareness and grow online sales through an increase in conversions.
- Utilizing analytical tools to gain audience insights to achieve an increase in engagement, increase in followers, improve client retention rate, and boost annual sales.
- Monitoring social media performance and social media metrics with Google Analytics.
- Reviewing social strategy and key metrics after each successful campaign to measure the impact of tools like Google AdWords for use in future campaigns.
Social media intern entry level social media resume sample
- Supporting digital marketing and social media team with ad hoc tasks in social media space.
- Researching social media influencers across major platforms.
- Reviewing user-generated content and additional activities posted by online community.
- Checking blog posts for keyword stuffing and alignment with SEO strategy before moving to schedule content list.
- Updating content calendar and handling customer inquiries and application process on a daily basis.
Expert hint
Fit each core responsibility into a single bullet point, including exact keywords. Not only does this make your job-specific resume reader-friendly, but it’s also ATS-friendly.
How to list courses and certificates on a social media management resume
Courses and certificates are essential for successful social media managers, as they help you keep updated with social media trends. Strong experience and social media skills can also outweigh formal education on a resume.
That said, most employers want a bachelor’s degree from a qualified candidate. While there’s no specific requisite degree, fields include communication, marketing, and journalism. Popular courses include:
- Google’s Fundamentals of Digital Marketing
- Google Data Analytics Professional Certificate
- Google’s Digital Marketing & eCommerce Certificate
- Google’s Understand Customer Needs and Online Behavior
Keep degrees and diplomas separate from certificates and courses on your social media manager resume. Include only relevant qualifications listed in the post on your job-specific resume.
Include the training institution, course or certificate name, and date achieved in descending date order. If any certification expires after a particular time, include the renewal date. There’s no need to add subjects and results unless you’re writing a social media manager resume no experience.
Key takeaways on social media manager resume description
That’s it! You now know why you’re already equipped to write an ATS-friendly resume.
This resume writing guide, social media manager resume examples, resume tips, and expert hints will get you on the interview shortlist.
Let’s recap the most critical points:
- Create a detailed master social media resume upfront.
- Read job adverts thoroughly before applying.
- Research the company to ensure it’s a good fit for you.
- Match the job requirements to your master resume.
- Compile a job-specific resume targeting the role.
- Limit your resume to no more than two pages.
- A social media manager resume template download is best.
- Proofread and re-check your resume before submission.
- Always save and submit your resume in PDF format.
- For absolute professionalism, use a resume builder.
- If in doubt, opt for a professional resume writing service.
Next steps?
Find your best social media manager resume template
You want every move to enhance your career levels. First impressions are crucial in job hunting, particularly in the early screening stage. The hiring process is pressurized, and resumes get scanned for suitability in seconds.
Presentation plays a huge role in making a brilliant first impression. Even if parsers move your resume on, recruiters won’t spend much time on a messy, difficult-to-read resume. Put as much effort into your resume design as you put into social media graphics.
Selecting a template download from our vast CVMaker library of professional resume templates means you get a modern template that’s user-friendly and ATS-friendly. Each template comes with color options for you to choose from, too. You can also change templates and colors with a single click while making your resume or on completion.
One of the most common resume errors is crafting a DIY resume template. Don’t do it unless you know precisely what ATS and recruiters expect. Rather, deliver an impressive social media resume on point in layout, style, and content with CVMaker's resume builder.
Resume writing service
Sometimes, even the most creative of us can’t find the right words to express what we want to say. You don’t need to miss out on brilliant social media manager jobs because you can’t find the right words. Our amazingly talented expert resume writers are a click away. They’re at the top of their game regarding optimizing keywords and following current hiring trends. A well-written resume builder resume is more likely to land in front of the hiring manager. We want you to succeed and can’t wait to start writing your winning social media management resume.
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FAQs
What is a social media marketing manager?
A social media manager develops social media marketing strategies that result in an increase in followers and improved sales. They must have excellent communication skills and advanced knowledge of search engine optimization, social media metrics, social media channels, and marketing experience. Content curation, schedule content, blog posts, and content creation are part of the job. So is liaising with company and client stakeholders throughout the process.
Can social media managers work from home?
Social media management marketing can be done from home with ease as long as you have a computer, reliable internet access, and digital media analytical tools. Aside from creating social media campaign, you’ll also be responsible for social media management, including managing social media accounts, increase in engagement with online community, and create and schedule content.
When do you need a social media manager?
As your business expands and your annual sales grow, social media marketing becomes vital to encourage online sales. Having a few social media accounts and posting content isn’t enough to gain traction. You need social media marketing work done by an expert who can create online marketing and email campaigns, monitor campaign performance, respond to customer inquiries, and increase engagement.
Can you become a social media manager without a degree?
While most employers prefer a bachelor’s degree, you can still get your dream social media job with a Social Media Marketing Certification. You must be willing to start from the bottom and work your way up. Generally, you’ll work as a social media intern and move on to social media coordinator. You can become a digital media manager or specialist after a few years of experience and proven social media success.